By Tendai Chari, Nhamo A. Mhiripiri
This edited quantity addresses key debates round African soccer, id building, fan cultures, and either African and international media narratives. utilizing the 2010 FIFA international Cup in South Africa as a lens, it explores how soccer in Africa is in detail certain up with deeper social, cultural and political currents.
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Additional info for African Football, Identity Politics and Global Media Narratives: The Legacy of the FIFA 2010 World Cup
7% said ‘yes’. 8%). While both men and women were generally eager to wear supporter apparel, women indicated a slight preference for face paint. 2% said it would make them feel part of the crowd. 9% (mostly women) had received them as gifts. But among the commodities on display was the vuvuzela, a brightly coloured plastic horn emitting a very loud noise akin to the sound of angry hornets that emerged organically via small businesses rather than Association-licensed corporate manufacturers. 4% of respondents saying they would blow one or had done so at a match.
Today, it is the most popular sport across Africa (Luginaah & Otiso, 2010: 5). Under apartheid, football was the province of the oppressed black majority and coded as sectarian by white hegemony. As a subaltern subculture, football strengthened morale among black South Africans in the ﬁght against apartheid. On Robben Island, for instance, the prisoners held football tournaments every Saturday with different clubs, creating their own team identity, in many cases across political differences: Saturday’s football became the greatest escape from the routine of the prison.
There is racism. This is evident in everyday life. There is tension between South Africans. During the World Cup this was not visible, and for the ﬁrst time I can say the atmosphere was perfect. Lastly, a few suggested that political issues had worked against the unifying effect of the Cup: • I think that the municipal strike that came immediately after the World Cup was the end of any feeling towards national pride. The constant bombardment of negative communication in the media makes it difﬁcult to maintain any pride.